TURN YOUR STRATEGY INTO ONE LINE EVERYONE USES.
When strategy is clear, decisions speed up and teams align.
We help compress complex strategy into one memorable line that drives every decision.
IS YOUR STRATEGY BEING USED?
Most companies have a strategy. It lives in a deck, it’s discussed in planning sessions, and it probably launched with plenty of energy.
But over time, the impact fades. It doesn’t show up in daily decisions the way you’d hoped. People describe the company in different ways. Choices escalate to you that should be handled in the room.
The strategy exists; it’s just not driving the business.
That’s the gap we help fix.
WHAT CHANGES WHEN YOUR STRATEGY IS CLEAR
01. DECISIONS HAPPEN IN THE ROOM
The problem: It takes three meetings to decide. You keep hearing “let me think about it”, and you’re pulled into choices you shouldn’t need to make.
What changes: Decisions get made in the moment. Three meetings become one. People make decisions in the room.
02. EVERYONE’S ON THE SAME PAGE
The problem: Ask three departments what the company does and you’ll hear three different answers. That confusion drags the whole business.
What changes: Everyone knows the One Line Strategy line word for word. Ask three people, hear the same answer. Sales, product, and marketing pull together.
03. THE STRATEGY ACTUALLY STICKS
The problem: You launched a new strategy: energy is high in week one, but by week three momentum fades and it’s back to business as usual.
What changes: People are still using the strategy months later. It doesn’t fade away. Sixty days in, it’s still alive in conversations and decisions.
HOW WE HELP
We compress your strategy into one line, then help you install it so it actually gets used.
The three phases:
1. Reality Check: We review your materials, run the 3-Person Test, and show you where your strategy isn't visible or consistent.
2. Build: We compress your strategy into one sharp line using Problem → Promise → Proof. Your team can remember it, repeat it, and use it to make decisions.
3. Install: We embed the line in daily decisions through video, Decision Pages, team enablement and habit anchors. The strategy doesn’t fade after week three.
You can start at any step, or do all three.
SERVICES & PRICING
Four ways to work with us, from a quick diagnostic to full installation.
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What you get: Website and materials audit, 3-Person Test with your team, decisions baseline, visual report showing where strategy breaks down, and live walkthrough call.
Who it's for: Leaders who want to understand where their strategy isn't working before deciding how to fix it.
You'll know: Exactly where your strategy breaks down, with immediate fixes you can apply right away.
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What you get: Two build sessions to compress your strategy into one 15-word line, team alignment session, five Decision Pages ready to use, and written rationale guide.
Who it's for: Leaders who need a strategy teams can actually remember and use in daily decisions.
You'll walk away with: A line your whole team repeats word-for-word, five Decision Pages, and visible alignment.
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What you get: Executive explainer video, custom Decision Pages for key workflows, launch support, team enablement with playbooks, and 60-day adoption tracking.
Who it's for: Leaders who know a great line is just the start; the real value comes when it's still driving decisions months and years later.
You'll walk away with: Strategy embedded in daily workflows, faster decisions, measurable adoption at 60 days.
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What you get: Everything above: Reality Check, Build, and Install, sequenced for momentum.
Who it's for: Leaders who want the full system installed end to end.
You'll walk away with: One-line strategy everyone uses, faster decisions, visible alignment, 60-day proof it's working.
WHO WE WORK WITH
We typically help companies of 25–500 people, in fields from professional services to healthcare and tech.
This is for you if:
- Decisions keep getting deferred or escalated
- Different teams give different answers about what you do
- Your last strategy rollout faded within a few weeks
- You’re tired of being pulled into into choices that should happen without you
HOW WE KNOW IT WORKS
The 3-Person Test: Ask three people in your company to explain your strategy in one sentence. If you get three different answers, clarity is missing. After working with us, you hear the same answer word for word.
The Sticky Note Test: If your strategy doesn’t fit on a 76mm sticky note, it’s too long to remember. We compress until it does.
The 60-Day Check: Most strategies fade by week three. We track adoption at 60 days so you see recall, consistency, and decision speed.
GET THE BOOK
Most companies have detailed strategies nobody remembers. The One Line Strategy shows you how to compress yours into one line everyone can use to make decisions. Inside, you'll learn:
Why strategies fade by week three (and how to stop it)
The Sticky Note Test (if it doesn't fit, it's too long)
The 3-Person Test (how to diagnose clarity)
How to build Decision Pages that embed strategy in daily choices
The Problem-Promise-Proof framework for compression
The book is the methodology. If it makes sense, we can help you apply it in practice.
FAQ
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That’s perfect. We don’t create your strategy from scratch; we compressing the plan you already have into something people can actually use. Most strategies exist, they're just too complex to remember or apply in daily decisions.
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It probably is; most businesses are complex. That's exactly why it needs to be compressed. The companies that win aren't simpler; they're just clearer about what they do.
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Strategy Reality Check: 5 days.
One Line Strategy Build: 2-3 weeks.
Decision System Install: 6 weeks + 60-day check-in.
Complete System: 8-10 weeks, end to end.
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If and when you update your strategy, you update the line. The framework stays the same (Problem-Promise-Proof), you just change the words.
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Our focus is narrow: we compress your existing strategy into one line, then install it so it genuinely shapes decisions. We work best with companies that have strategy but need it to be more usable. If you're starting from scratch or need broader consulting, there are better fits out there.
WHAT CLIENTS SAY:
“The process forced ruthless focus: what matters, what doesn’t. The line now opens every conversation. Clear, concise, and easy to use.” - Gemma Shinh, Founder, Care Tailor (UK)
ABOUT DAN
Dan Thomas spent years making ads for major international companies at Saatchi & Saatchi Advertising and BBH in London.
After that he turned to TV and comedy writing, and later built a film company making 50+ life story documentaries.
One Clear Story applies that same thinking to business strategy: compress the complex, make it memorable, help it stick.
READY TO START?
Most strategies get forgotten. Let’s make yours part of every decision your team makes.
Start with a Reality Check, or jump straight to the One Line Strategy Build if you already know clarity is the issue.