Strategy fails when nobody remembers it.
We make yours unforgettable.
One line.
Everyone repeats it.
Everything clicks.
WHY STRATEGY GETS FORGOTTEN
You know your business inside out. Explaining it is harder.
The reason is simple; it’s called the ‘Curse of Knowledge’. The more you know, the worse you are at explaining it clearly.
Most strategies end up trapped in decks that nobody learns.
And if it isn’t learned, it isn’t used.
WHEN STRATEGY SLIPS, EVERYTHING SLIPS
Focus fractures. Roadmaps bloat; pet projects creep in.
Priorities drift. You chase five ‘maybes’ instead of one must.
Momentum stalls. If the story’s fuzzy, every choice is debatable.
But when the story sticks, focus sharpens, priorities lock in, and momentum builds.
ONE SENTENCE CHANGES EVERYTHING.
We call it the 3-Beat North Star: a strategic distillation of your business into one learnable line built on Problem → Promise → Proof.
It’s not just “copy.” It’s an operating system in a sentence.
Here’s ours:
“Most strategy gets forgotten; we distil your business into one memorable line everyone actually uses.”
THE RIPPLE EFFECT
FUNDING: FROM INTERESTING TO INVESTABLE
Investors hear hundreds of pitches. The one they can repeat in the partner meeting gets momentum.
“Made every pitch stronger from the get-go.” - Shenny Leung, Co-Founder, Mens Network (UK)
SALES: FROM EXPLAINING TO CLOSING
When value lands upfront, the rest of the call is implementation.
“I can explain it before the handshake is over.” - David Robinson, Founder, CarBoot Guru (UK)
TEAM & DECISIONS: FROM SCATTERED TO ALIGNED
One line everyone can learn and repeat keeps meetings on track and makes decision-making faster.
“Delivered clarity faster than a host of other experts.” - Laura Humphreys, Business Mentor & SMASH Founder (Global)
HOW WE DO IT
1. FIND THE BEATS
We surface your clearest problem, promise and proof.
2. WRITE THE LINE
We craft one sharp sentence your team can repeat word-for-word.
3. SYSTEM INSTALL
We embed theline across pitch, site, deck and team, so it drives alignment.
The outcome? A line that doesn’t just sound good. It runs your business.
WAYS TO WORK WITH US
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A 90-second self-check that tells you if your opener is doing too much work.
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A professional, founder-grade diagnosis of where you’re losing the room - and what to change. 48-hour turnaround.
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Over 10 days we distil your 3-Beat North Star, document the rationale and install the first uses so the team can learn it and start using it.
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Your complete 3-Beat North Star Build plus your story on video. Includes script, kit shipped, live-direction and editing.
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Build your 3-Beat North Star and install it everywhere across pitches, pages, calls, and onboarding.
“The process forced ruthless focus: what matters, what doesn’t. The 3-Beat line now opens every conversation, and the supporting tools help me expand naturally. Clear, concise, and easy to use.” - Gemma Shinh, Founder, Care Tailor (UK)
FAQ
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AI drafts fast - but it can’t make the hard choices: pick a category to live in, decide what not to say, choose one promise your team can deliver, or select the single proof that reduces risk.
We use AI as a scratchpad; the diagnosis and trade-offs are human.
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It’s one sentence built from three beats - Problem (what hurts), Promise (what you deliver), and Proof (why believe you).
We call it a North Star because it’s designed to guide the whole company: a single, repeatable line that anchors pitches, product choices, and priorities.
We don’t stop at the words; you get the rationale, proof map, and first installs so it works as an operating system, not a slogan.
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Because it’s the part everyone remembers - and repeats. If people can’t repeat your story, they can’t spread it.
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Those give you a deck. We give you a 3-Beat North Star your team can learn and repeat in minutes - plus the proof map and first installs so it guides pitches, product and priorities.
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We build one core line, then show you how to tilt emphasis (investors vs customers) without rewriting the story.
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Bring them! It’s better when the decision-makers are in the room. (Max 3 decision-makers from your end to keep things focused.)
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No. The 3-Beat North Star stands on its own.
The founder film exists for consistency and scale: investors and partners can “meet” you before the meeting; your team gets the same explanation every time; intros travel further.
In our experience, it speeds up early conversations and reduces the “explain it again” loop, but if budget is tight, do the Sprint first and add the film later.
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We’re so sure you will that we offer a money-back guarantee. Ask for a refund within 7 days of delivery. If you don’t love it, you don’t pay.
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Because what’s learned gets used. Working memory and processing-fluency research shows short, simple messages are remembered, trusted and repeated. If people can’t repeat your story, it can’t guide decisions.
ABOUT YOUR CLARITY GUIDE
Dan Thomas spent years at major ad agencies including Saatchi & BBH turning bold ideas into award-winning commercials.
Then he wrote TV comedy and children’s books. (Same discipline: Simple ideas. No waste.)
Now helps founders escape the curse of knowledge.
One clear story at a time.