TURN YOUR STRATEGY INTO ONE LINE THAT RUNS THE BUSINESS.

Most strategies never get used. Not because they're wrong - but because they're trapped in a deck nobody opens, written in language nobody remembers.

So the strategy stays in the boardroom. And the decisions that actually shape the business? They happen without it.

We call this the Confusion Tax; the invisible cost of unclear strategy. Longer sales cycles. Slower decisions. Teams pulling in different directions. It's expensive; and most companies don't even know they're paying it.

But when strategy fits in one line, it gets used. Every day. By everyone.

We help organisations compress complicated business plans into a One Line Strategy; one memorable line that guides real decisions.

IS YOUR STRATEGY ACTUALLY BEING USED?

Here's a quick test: ask three people in your company to explain your strategy in one sentence. If you get three different answers, you’re probably paying the Confusion Tax.

These are the signs we see most often:

  • The same decisions keep coming back to leadership because nobody's sure what the strategy actually says

  • The offer is strong, but people struggle to explain it simply

  • Teams are working hard, but not always in the same direction

We compress your existing strategy into something people can actually use.

HOW WE HELP

We help organisations develop their One Line Strategy and apply it across their business.

The outcome:

  • One clear strategic line, typically 12-15 words

  • Shared understanding of what it means

  • Practical guidance on how to use it in real situations

THE ONE LINE STRATEGY - FREE BOOK

A short, practical guide to compressing complex strategy into one clear line your team can remember and use.

Inside, you’ll learn why strategies fade, how to test whether yours is actually being used, how to compress it without losing what matters, and to embed your One Line Strategy in everyday choices.

WHAT PEOPLE SAY:

“This exercise delivered clarity faster than a host of different experts and communications writers I’ve hired previously. Such a good process and outcome.” - Laura Humphreys, SMASH Business Mentor & Advisory Board Chair

“The process forced ruthless focus: what matters, what doesn’t. The line now opens every conversation. Clear, concise, and easy to use.” - Gemma Shinh, Care Tailor (UK)

“Dan's expertise, creativity and framework delivered an asset which I'm sure will pay dividends. I'd most definitely recommend this exercise to others wherever they are in their journey.” - Shenny Leung, Mens Network (UK)