GET THE BOOK
The One Line Strategy shows you how to compress your strategy into one clear line that people remember and actually use in daily decisions. It’s exactly the same methodology and tools we use at One Clear Story.
Complete the form for your free copy.
WHAT YOU'LL LEARN INSIDE
Why strategies fade by Week 3 - and the habits that keep them alive
The Sticky Note Test - if it doesn’t fit on a sticky note, it won’t be remembered
The 3-Person Test - the quickest way to see if your strategy has clarity
Problem → Promise → Proof - the framework to compress strategy into ~15 words
Decision Pages - how to make strategy drive sales, product, marketing, hiring, and investor updates
Why repeatable beats clever - the science behind why simplicity sticks longer than complexity
WHO THIS BOOK IS FOR
This book is for you if:
You're tired of watching strategy rollouts fade after the launch
You need a shared language to align sales, product, and marketing
You want to sharpen investor pitches or customer messaging
You suspect your strategy is clear on paper, but not in practice
This book isn't for you if:
You don't have a strategy yet (this is about compression, not creation)
Your strategy is already working (no need to change)
You only want a tagline, not a decision-making tool
WHY DOWNLOAD IT?
It's immediately useful
You can run the Sticky Note Test and 3-Person Test today.
The methodology is complete
The framework is proven and ready to use. We use it with clients every day.
You're getting it before anyone else
This isn't publicly available yet. You're getting early access before the final version.
It's risk-free
No jargon, no fluff, just a practical framework you can use straight away.
ABOUT VERSION ‘0’
The methodology in this book is complete. The book itself is still being refined: some sections are more polished than others, and you might spot rough edges. But the core framework is here, tested, and ready to use.
When the final version is published, everyone who downloads Version 0 will get it automatically.
ABOUT DAN THOMAS
Dan Thomas spent 30 years creating clear, memorable ideas: from campaigns at Saatchi & Saatchi and BBH in London to strategy work with founders across Australia.
One Clear Story applies that same thinking to business strategy: compress the complicated, make it memorable, and help it stick.
GET THE BOOK FOR FREE
Enter your email and we'll send you Version 0 as a PDF. You'll also get the final version automatically when it's ready, plus occasional updates about strategy clarity (you can unsubscribe anytime).
WHAT HAPPENS AFTER YOU DOWNLOAD
You'll receive:
- The complete book (PDF)
- Occasional emails about strategy clarity (roughly monthly)
- No sales pitches, no spam
If the methodology makes sense and you want help:
- Get in touch to discuss which service fits
- Or start with a Strategy Reality Check ($1,500)
FAQ
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Yes - completely free. It’s the exact practical method we use with our clients. You’re welcome to try it, use it with your team, and see how it works in practice. If it clicks and you’d like help applying the system more deeply, that’s when you might hire us.
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Yes. The methodology is complete. The book is in draft form, but every framework, test, and tool you need is in there.
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Yes. Everyone who downloads Version 0 gets the final version automatically when it's ready.
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We don’t do hard sells, promise. You’ll get the book, plus occasional updates with practical tips on strategy clarity and how to make your plan stick (usually about once a month). Think of it as bite-sized advice you can actually use; and if it’s not for you, you can unsubscribe anytime with one click.
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Please do. Forward it, print it, share it. We want teams to use it.
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Yes - the book is the complete framework to our core practice.
YOUR NEXT STEP
Download The One Line Strategy Version 0. Run the tests. See where your strategy stands. If the system makes sense and you want help applying it, that's where our services come in.