YOUR STORY IS EITHER RUNNING THE BUSINESS - OR RUINING IT.
If investors can’t repeat your pitch, they forget you.
If customers don’t get it immediately, deals stall.
If teams explain it differently, execution slows.
That’s not a product problem.
It’s a clarity problem.
And it’s costing you cash every single day.
THE HIDDEN COST OF CONFUSION
Confusion is more expensive than you think.
Every unclear pitch, missed customer, or misaligned meeting has a direct cost.
Investor forgets you → round dies.
Customer doesn’t get it → six calls instead of one sale.
Team tells three versions → months of wasted work.
Confusion kills momentum. We fix it.
ONE LEARNABLE LINE CHANGES EVERYTHING.
Build your 3-Beat North Star: a strategic distillation of your business into Problem → Promise → Proof.
Not a tagline.
Not a mission statement.
An operating system in a sentence.
Here’s ours:
“Most strategy gets forgotten; we distil your business into one memorable line everyone actually uses.”
When strategy is learnable, it gets used.
When it gets used, everything moves.
PROOF IT WORKS
INVESTORS lean in.
“Made every pitch stronger from the get-go.” - Shenny Leung, Co-Founder, Mens Network (UK)
SALES land faster.
“I can explain it before the handshake is over.” - David Robinson, Founder, CarBoot Guru (UK)
TEAMS align.
Delivered clarity faster than a host of other experts.” - Laura Humphreys, Business Mentor & SMASH Founder (Global)
THE LEARNABILITY TEST
Ask yourself:
Can you explain your business in under 10 seconds?
Does your whole team use the same words?
Could a stranger repeat your strategy after hearing it once?
If you can’t answer “yes” to all three, your business is leaking momentum - and money.
We build lines that pass this test.
Then embed them - into investor decks, sales calls and daily decisions.
HOW WE DO IT
1. FIND THE BEATS
Surface your clearest problem, promise and proof.
2. WRITE THE LINE
Craft one sharp sentence your team can repeat word-for-word.
3. SYSTEM INSTALL
Install the line across pitch, site, deck and team, so it drives alignment.
The outcome?
A line that doesn’t just sound good.
It runs your business.
WORK WITH US
-
A professional, founder-grade diagnosis of where you’re losing the room - and what to change. 48-hour turnaround.
-
Over 10 days we distil your 3-Beat North Star, document the rationale and install the first uses so the team can learn it and start using it.
-
Your complete 3-Beat North Star Build plus your story on video. Includes script, kit shipped, live-direction and editing.
-
Build your 3-Beat North Star and install it everywhere across pitches, pages, calls, and onboarding.
“The process forced ruthless focus: what matters, what doesn’t. The 3-Beat line now opens every conversation, and the supporting tools help me expand naturally. Clear, concise, and easy to use.” - Gemma Shinh, Founder, Care Tailor (UK)
FAQ
-
It’s one sentence built from three beats - Problem (what hurts), Promise (what you deliver), and Proof (why believe you).
We call it a North Star because it’s designed to guide the whole company: a single, repeatable line that anchors pitches, product choices, and priorities.
We don’t stop at the words; you get the rationale, proof map, and first installs so it works as an operating system, not a slogan.
-
Because it’s the part everyone remembers - and repeats.
If people can’t repeat your story, they can’t spread it.
-
Because what’s learned gets used.
Working memory and processing-fluency research shows short, simple messages are remembered, trusted and repeated.
If people can’t learn your story, it won’t guide decisions.
-
Most strategists give you a deck - and you can’t learn a deck - so it fails to impact the business. (Hint - that’s why you keep doing the strategy work over and over again.)
We compress your strategy into one memorable line - a 3-Beat North Star your team can learn and repeat in minutes - plus the proof map and first installs so it guides pitches, product and priorities.
-
AI drafts fast - but it can’t make the hard choices: pick a category to live in, decide what not to say, choose one promise your team can deliver, or select the single proof that reduces risk.
We use AI as a scratchpad; the diagnosis and trade-offs are human.
-
We build one core line, then show you how to tilt emphasis (investors vs customers) without rewriting the story.
-
Bring them! It’s better when the decision-makers are in the room. (Max 3 decision-makers from your end to keep things focused.)
-
No. The 3-Beat North Star stands on its own.
The founder film exists for consistency and scale: investors and partners can “meet” you before the meeting; your team gets the same explanation every time; intros travel further.
In our experience, it speeds up early conversations and reduces the “explain it again” loop, but if budget is tight, do the Sprint first and add the film later.
-
We’re so sure you will that we offer a money-back guarantee. Ask for a refund within 7 days of delivery. If you don’t love it, you don’t pay.
ABOUT YOUR CLARITY GUIDE
Dan Thomas spent years at major ad agencies including Saatchi & BBH turning bold ideas into award-winning commercials.
Then he wrote TV comedy and children’s books. (Same discipline: Simple ideas. No waste.)
Now helps founders escape the curse of knowledge.
One clear story at a time.