MOST STRATEGIES ARE TOO COMPLEX TO APPLY IN PRACTICE.

When strategy doesn’t fit in people’s heads, it gets forgotten.
When it fits, it gets used.

I help organisations compress complicated business plans into a One Line Strategy - one clear line everyone can remember and use in daily decisions.

IS YOUR STRATEGY BEING USED?

If any of these apply to your organisation, I can help:

  • the strategy exists, but isn’t guiding everyday decisions

  • the offer is strong, but hard to explain simply

  • teams are unclear on shared direction

Let’s create a clear, one line expression of your core strategy that everyone can remember and use.

HOW I HELP

I help organisations develop their One Line Strategy and apply it to their own context.

The outcome:

  • one clear strategic line, typically 12-15 words

  • shared understanding of what it means

  • practical guidance on how to use it in real situations

THE ONE LINE STRATEGY - FREE BOOK

A short, practical guide to compressing complex strategy into one clear line your team can remember and use.

Inside, you’ll learn why strategies fade, how to test whether yours is actually being used, how to compress it without losing what matters, and to embed your One Line Strategy in everyday choices.

WHAT PEOPLE SAY:

“This exercise delivered clarity faster than a host of different experts and communications writers I’ve hired previously. Such a good process and outcome.” - Laura Humphreys, SMASH Business Mentor & Advisory Board Chair

“The process forced ruthless focus: what matters, what doesn’t. The line now opens every conversation. Clear, concise, and easy to use.” - Gemma Shinh, Care Tailor (UK)

“Dan's expertise, creativity and framework delivered an asset which I'm sure will pay dividends. I'd most definitely recommend this exercise to others wherever they are in their journey.” - Shenny Leung, Mens Network (UK)