Speed decisions, close sales, and align teams with one simple sentence everyone can remember.

WHAT HAPPENS WHEN YOUR OFFER IS CLEAR

When every partner describes the business with the same simple line…

YOUR TEAM ALIGNS
behind one idea.

PITCH DECKS
shrink right down.

CUSTOMERS & INVESTORS ‘get it’ straight away.

HOW WE GET THERE

We analyse your business and compress your strategy into 3 simple beats:

1. PROBLEM: The issue you fix, clearly stated.

2. PROMISE: The outcome you deliver, clearly imagined.

3. PROOF: 1-3 facts that demonstrate your value.

…12-15 clear words in one line that everyone can learn and repeat confidently.

WHY A ‘3 BEAT’ STORY WORKS

1. BRAIN SCIENCE
We process narrative in “setup–turn–resolution” patterns. Three beats match that wiring.

2. MEMORY AND REPEATABILITY
12–15 words sit comfortably in short-term memory; easy to learn, easy to share.

3. BUYER PSYCHOLOGY
A clear PROBLEM triggers attention, a clear PROMISE sparks desire, and clear PROOF secures trust. Without these, pitches stumble.

LET’S TELL YOUR STORY

The right story is powerful. But only if your audience actually hears it.

Once we’ve built your 3 Beat Story we help embed it in everything you do with professionally-produced videos and ready-to-use assets that put your new clarity front and centre.

The results:

  • Investors walk into meetings already convinced.

  • Sales teams launch with a compelling 60-sec opener.

  • Prospects and new hires immediately “get” your business; no slides required.

We offer everything from a no-risk US $99 Story Audit to the Complete 3 Beat System for under US $6K. Every step is backed by our ‘love it or it’s free’ guarantee:

SERVICES WE PROVIDE

  • A one hour, risk-free check-up for your message.

    You get:

    • Website + deck review (max 20 slides)

    • One-page memo showing what’s clear, what’s muddy, and three priority fixes.

    It means:

    • An honest, outside view

    • A roadmap to sharpen your story - or proof you’re already on track

    +++ Love it or get your money back

    +++ Fee credited towards the Story Sprint if you book within 30 days.

  • One week. One clear 3 Beat Story everyone can repeat.

    You get:

    • Pre-session questionnaire

    • Pre-session competitor review and strategy audit

    • 1 x 90-minute founder interview session (remote)

    • 12-15 word Problem • Promise • Proof line

    • One revision loop for polish and buy-in

    • One-page cheat-sheet & slide-ready graphic

    • 1-page rationale memo for board & new hires

    It means:

    • No more 40-slide throat-clearing

    • Investors lean in within 60 seconds

    • Every teammate introduces the business the same way

  • 3-Beat Story Sprint PLUS Founder / Brand Film

    Show - don’t just tell - your new story.

    We script a short founder film, ship you an HD webcam/mic/light kit, and coach you through a simple shoot live on Zoom.

    You receive:

    • a polished three-minute story film

    • 60-second and 30-second cut-downs for decks and socials

    • captions + thumbnails

    No travel, no studio- just a clear, confident story on video.

  • Pick the building block you need most - $1,499 each / all 3 for $3,499 (save $1K):

    1. Deck & Email Pack

    You get:

    Five drop-in deck slides that already carry your 3 Beat line: swap logo and numbers, you’re done.

    One “Money Slide” template for traction/TAM stats investors always ask for.

    Four copy-and-paste emails (two openers, two follow-ups) written in the same 3 Beat rhythm.

    What it means:

    Your next investor deck and outreach emails are ready in a day, not a week.

    2. Sales Call Mini-Playbook

    You get:

    A one-page call script that walks reps through Problem → Promise → Proof in 90 seconds.

    A single Zoom opener slide so every demo starts with the same hook.

    Two objection cheat-sheets covering the push-backs you hear most.

    A 15-minute role-play drill to lock the language into muscle memory.

    What it means:

    Reps open every call the same winning way and handle push-back without scrambling.

    3. Ready-to-Post Social Scripts

    You get:

    3 x on-brand Canva graphic templates

    Ten ready-to-post captions

    Ten sets of copy + hashtags

    Scheduling tips for LinkedIn & Instagram

    What it means:

    Fill your social feeds for a month with on-message content—no agency, no blank cursor.

    + Bundle all three blocks for US $3,499 (save US $1K) or bundle with your Sprint + Film package for $5,999 and save US $2K.

+++ GET THE ENTIRE 3 BEAT SYSTEM INCLUDING FILM AND ACTIVATION ELEMENTS FOR US $5,999 AND SAVE $2K. +++

We also offer ongoing support including pitch refreshers, quarterly clarity checks, socials videos and team story coaching; please ask for details.

WHO IS ONE CLEAR STORY FOR?

BRANDS & ENTREPRENEURS who need customers to grasp their vision quickly and clearly.

START-UPS & SCALE-UPS looking to simplify complex innovations into pitches that get funded.

BUSINESS LEADERS who want to align the team around a narrative everyone can own.

DAN THOMAS - FOUNDER

I cut my teeth turning bold ideas into award-winning commercials at Saatchi & Saatchi and BBH London, then swapped boardrooms for punchlines; writing TV comedy for Julia Morris, authoring children’s picture books, and directing over 50 feature length life-story documentaries through my other business, All About Me Films.

The common thread through it all? Nothing sticks unless the one central idea is clear; clearly understood by the creator, and clearly expressed in the work. Today I help founders distil that one thing - and help them deliver it confidently - on camera, in pitches, and across every touchpoint. When everyone remembers the same idea, everything else clicks.

…STILL SCROLLING?

Ask yourself:

If every partner wrote your pitch right now, would the sentences match?

If not, let’s fix it. In 3 simple beats.

[ Send us a message → ]

FAQ

  • A 3 Beat Story is a 12-15-word line built around Problem • Promise • Proof. It explains exactly what you do, why it matters, and why people should believe you—fast.

  • Most messaging projects deliver pages of copy. We start with one clear line that every pitch, deck and demo can hang on—then we prove it works with a founder film and ready-to-use assets. Do this before you speak to your marketing agency and you’ll give them the clearest brief they’ve ever had, saving weeks of wasted discussion.

  • Video lets investors and customers feel the promise before the call starts. A 60-second cut opens meetings, and a 3-minute version lives on your homepage and funding emails.

  • It turns your 3 Beat Story into daily revenue behaviour: deck templates, email openers, sales scripts, team drills - everything you need to get everyone on message.

  • Absolutely. Most clients start with the Sprint, but you can bolt on any product as a standalone project.

  • Yes. Agencies white-label our clarity work, and VCs bring us in to sharpen portfolio pitches. Contact us for partner pricing.

  • Check the Featured section on our LinkedIn profile or request recent case studies during your Clarity Chat call.