NORTH STAR BUILD
Create the 3-Beat sentence your team can repeat word for word. Rationale and first installs included.
The 3-Beat North Star is a single line built from three beats: Problem, Promise, and Proof.
We call it a North Star because it’s designed to steer everything; it’s an operating system, not just a slogan.
• US$1,999 • 10 business days
WHO IT’S FOR
Founders and teams who are:
Losing people in the first 7–10 seconds.
Saying three different things in three different rooms.
Ready to anchor growth to one clear, repeatable story.
If you’ve ever said “It’s complicated” you probably need it.
WHAT YOU GET
Your 3-Beat North Star sentence (about 15 words): Crisp, repeatable, investor-ready.
Strategic rationale: Why each word earns its place, and what we deliberately left out.
Proof map (5–7 “proof atoms”): The names, numbers, or credentials that reduce risk fastest — prioritised and placed.
Starter installs (ready to use in minutes):
- 10-second pitch opener (Problem → Promise → Proof)
- Deck “spine” template showing where the North Star lives
- Homepage hero sketch (headline, subhead, bullets, proof slot)
- One-pager outline so your team answer “what do you do?” the same way
Enablement call: To walk you through rolling it out.
HOW IT WORKS
A 10-day process to build the line and set it up:
Days 0–3: Prep (our side).
We scan your materials and market, collect proof, and map early options.
Day 4: The Build Session (90 minutes).
Live, focused working session to make the key trade-offs and choose the line.
Days 5-6: Refinement.
We pressure-test, remove what doesn’t earn its place, and document the rationale.
Days 7-9: First installs.
We assemble the proof map and deliver the opener, deck spine, hero wireframe, and team one-pager.
Day 10: Enablement call (30 minutes).
Walkthrough, usage tips, and rollout priorities.
WHY THIS IS DIFFERENT
It’s simple enough to be easily learnable by the whole team. If the team can repeat it they will use it in sales, hiring, product and roadmaps. That is how effective strategy spreads.
FAQ
-
Creating one focussed line forces trade-offs, anchors your deck and demo, and stops strategy drift.
You can expand the sentence anywhere (videos, slides, site, emails), but if the North Star isn’t sharp, everything downstream blurs.
We build the sentence with you - and show how it powers the rest.
-
We build one core North Star that travels, then tilt it: same North Star, different emphasis.
Investors hear scale and proof; customers hear outcome and relief; team hears focus.
We don’t rewrite the story per audience; we swap examples, reorder beats, and choose the most relevant proof for each.
-
Yes - because the heavy lifting happens before the intensive.
You’ll complete a short questionnaire; we review your deck, site, and market.
The workshop itself is synthesis and cutting, not discovery from scratch.
We leave with a working 3-Beat North Star, then polish and pressure-tests afterwards.
-
The best lines work in any language: short words, concrete promises, simple proof.
We avoid idiom and jargon, test for recall, and choose phrasing that translates cleanly.
The 3-Beat structure - Problem, Promise, Proof - maps to how humans process stories, not just English speakers.
-
Yes - join together.
To keep momentum, pick a tie-breaker upfront (who has final call).
We’ll surface disagreements fast, test options against the promise, and keep the room small (two or three max).
The goal is shared ownership of one 3-Beat North Star, not a compromise sentence nobody loves.
If you’ve completed a Story Audit in the last 14 days, your US$399 fee is credited in full.
Our guarantee: If you don’t love your North Star, ask for a refund within 7 days of delivery. No drama.
If you’re not quite ready to build your 3-Beat North Star, start with a Story Audit (US $399) for a 48-hour, founder-grade review and immediate fixes.