NORTH STAR PLUS
The complete clarity system: your line, plus a film, fully installed.
The North Star Build gives you the one line that sticks.
The North Star Plus makes sure it spreads.
We build your 3-Beat North Star then install it where it matters most: on video, in sales, on LinkedIn, and inside your team.
WHAT YOU GET
EVERYTHING IN THE NORTH STAR BUILD
3-Beat North Star line
Your business strategy distilled into one line (≈15 words)
Strategic rationale
Why each word earns its place
Proof map
The numbers, names, credentials that kill doubt
Starter installs
Pitch opener, deck spine, homepage hero, one-pager
FOUNDER FILM (done-for-you)
Two versions
60-second + 30-second, 1080p
Scripted, directed, and edited
To deliver your North Star perfectly every time
Delivered social-ready
16:9 wide + square formats, captioned with thumbnails
Live remote coaching
Including 4K kit shipped to you (AU/UK)
FOUR INSTALL SYSTEMS
LinkedIn Presence Playbook
- Profile rewrite anchored to your North Star
- Featured section + CTA blocks
- 30-post starter bank + DM openers + cadence guideSales Call System
- 10-second opener + qualifier questions
- Talk track mapped to Problem → Promise → Proof
- Objection library + 2 follow-up email templates
- One-pager outlineContent Framework
- 3 content pillars tied to your North Star
- Repurposing map (deck → posts → emails → clips)
- Production checklist + quarterly theme promptsTeam Alignment Guide
- Internal North Star brief (how to use the line)
- Department examples (sales, product, CS, careers)
- 30-min enablement session live on Zoom
- Quick-reference cards
HOW IT WORKS
Week 1-2: North Star Build
Week 3-4: Founder Film (script, shoot, edit)
Week 5: Draft systems → live review
Week 6: Finalise assets → enablement session
WHY THIS MATTERS
Most strategy dies in decks.
The North Star Plus puts your strategy everywhere it needs to live:
On camera, so you say it once and use it forever.
In your sales calls, so conversations move faster.
On LinkedIn, so your presence compounds.
Inside your team, so everyone speaks one language.
When people repeat the same line, they use it.
When everyone uses it, the strategy runs the business.
FAQ
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Yes - pieces can be scoped separately if you need. But most founders get the best results when we build and install everything as one system.
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No. We give you the spine - the line, the proof, the hero, the one-pager. Enough for you (or your team) to extend without bloating.
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Yes. That’s the whole point. The enablement call and quick-reference guides are designed to make the North Star stick.
• $10,000 (Paid in 3 parts.)