COMPLETE SYSTEM

READY FOR THE FULL TRANSFORMATION?

Most strategies fail in one of three places: unclear to begin with, forgotten by teams, or never embedded in daily work.

The Complete System fixes all three - sequenced for momentum. You'll diagnose where strategy breaks down, compress it into one line everyone can use, and embed it so it's still working months later.

You get everything: diagnosis, compression, installation, measurement, and 60-day proof it's working.

From $15,000 / 8-10 weeks + 60 day check-in

WHAT YOU GET

PHASE 1: STRATEGY REALITY CHECK (Week 1)

We review your website & strategy materials (homepage, deck, sales collateral side by side), conduct 3-Person Test: three short interviews asking people to explain your strategy in one sentence, and run the decisions baseline questionnaire to capture how choices are made today. You receive the Strategy Reality Report: 4–5 page visual diagnosis + immediate fixes.

Deliverables: Visual report, 3-Person Test results, baseline data, immediate fixes

PHASE 2: ONE LINE STRATEGY BUILD (Weeks 2-4)

Further documents review including market & competition followed by the One Line Strategy Build Session (90 mins) to compress your first draft line using Problem → Promise → Proof structure.

The week after we run a Finalisation Session (60 mins) to refine, pressure-test, and agree the final version, then prepare draft Decision Page examples and a written rationale (3–4 pages) explaining why the line works and how to use it. We also run an early Team Alignment Session (60 mins): introduce the line to other key stakeholders.

Deliverables: Final One Line Strategy (≈15 words), five Decision Page examples, strategy rationale

PHASE 3: DECSION SYSTEM INSTALL (Weeks 5-10)

We film the Executive Explainer Video and work with you to create custom Decision Pages: designed for your real workflows and refined with feedback.

Then we join you to launch the system (week 7) with a company-wide rollout with live support, followed by reinforcement (Weeks 8–9) via and enablement session, playbook, recorded guides, leadership check-in.

We add Habit Anchors (Week 10) with extra embed cues in meetings, planning docs, and decision checks. Finally, we do a 60-Day Adoption Check-In to survey, recall test, and adoption snapshot.

Deliverables: Executive video, custom Decision Pages, playbook, recorded guides, habit anchors, 60-day adoption report

WHO THIS IS FOR

The Complete System is for you if:

  • You want end-to-end clarity: diagnosis, compression, and installation

  • You've seen strategies fail at multiple points and want to avoid that

  • You want one clear line that everyone uses, embedded in daily work

  • You're committed to making strategy work, not just announcing it

  • You want measurable proof at 60 days that it's holding

This isn't for you if:

  • You're certain which phase you need (just buy that phase)

  • You're under 25 people (strategy usually still lives with founders at this stage)

  • You only want a quick fix, not full transformation

  • Leadership isn't ready to commit time across 10 weeks

WHAT YOU'LL LEAVE WITH

Clear diagnosis of where strategy was broken: You saw exactly where clarity was missing, where teams diverged, and where decisions weren't aligned with strategy.

One line everyone repeats: Your strategy compressed into 15 words. Anyone in the company can recall it and use it to make decisions.

Strategy embedded in workflows: Custom Decision Pages show teams how to apply it across sales, product, marketing, hiring, and investor updates.

Visible alignment across functions: Sales, product, and marketing all use the same filter. No more departments pulling in different directions.

Faster decisions with less escalation: Teams know how to apply strategy in the room. They don't need to escalate every choice to leadership.

Durability beyond Week 3: The habit anchors and reinforcement rhythms mean it keeps working long after we're gone.

Measurable adoption at 60 days: The adoption snapshot shows recall rates, consistency across teams, and decision speed.

FAQ

  • You could, but we don't recommend it. The Strategy Reality Check makes the Build and Install phases more focused. It also gives you before/after proof of improvement.

  • That's valuable information, and we'll tell you honestly. If clarity isn't the issue, we'll refund the remaining phases and you can focus your energy elsewhere.

  • Around 13–16 hours across 10 weeks:

    • Reality Check: 2 hours

    • Build: 5–6 hours

    • Install: 6–8 hours (plus filming)

    Spread over 10 weeks, with wider team only joining alignment & enablement sessions.

  • Ideally not. Momentum matters: each phase feeds the next and breaking the sequence reduces effectiveness.

  • Minor adjustments are normal and included. If the Reality Check reveals something unexpected, we adjust the Build approach. If the line needs refinement during Install, we handle that.

    Major scope changes aren’t included: such as adding new service lines, redoing earlier phases from scratch, or significantly expanding the number of Decision Pages or workshops. If that happens, we’ll discuss scope and cost before proceeding.

  • Yes - the $1,500 applies to the full fee if you upgrade within 30 days.

  • You'll have everything you need to keep running: explainer video, Decision Pages, playbook, guides, habit anchors. Ongoing support beyond 60 days is a separate engagement if needed.

  • Yes. All sessions are run over Zoom, and materials are delivered electronically. The video kit ships to Australia or UK. We work with companies globally.

WHAT CLIENTS SAY:

“Dan's expertise, creativity and framework delivered an asset which I'm sure will pay dividends. I'd most definitely recommend this exercise to others wherever they are in their journey.” - Shenny Leung, Mens Network (UK)

PRICING & TIMELINE

Investment: From $15,000 (dependant on company size & scope)
Timeline: 8-10 weeks for all phases + 60-day adoption check-in
Delivery: Remote (video kit shipped to AU/UK)
Team time required: Around 13-16 hours across leadership over 10 weeks

READY TOFOR END-TO-END STRATEGY TRANSFORMATION?

Most strategies fail because they're unclear, forgotten, or never embedded. The Complete System fixes all three.

What happens when you book:

  1. Week 1: Reality Check – diagnose where strategy breaks down

  2. Weeks 2–4: Build – compress into one clear line

  3. Weeks 5–10: Install – embed into workflows and reinforce

  4. 60 days later: Adoption report proving it’s working