ONE LINE STRATEGY BUILD

CAN YOUR TEAM REMEMBER YOUR STRATEGY?

Most strategies are too complex to remember. If your team can't recall it, they won't use it to make decisions.

The One Line Strategy Build compresses your strategy into a single 15-word (approx) line that your team can remember and actually use in daily decisions.

You’ll leave with the line itself, Decision Page examples showing how to apply it, and a written rationale explaining every word.

From $6,000 / 2-3 weeks

WHAT YOU GET

1. PRE-QUESTIONNAIRE & INTAKE

We review your existing materials, competition plus a short intake questionnaire. This gives us a clear view of how your strategy is currently framed before compression.

Deliverable: A summary of your current strategy context.

2. BUILD SESSION (90 MINS)

A collaborative, iterative working session where we test directions, discuss trade-offs, pressure-test wording, and refine towards the sharpest possible line using the 3-Beat logic: Problem → Promise → Proof.

Deliverable: Draft One Line Strategy.

3. FINALISATION SESSION (60 MINS)

Held a few days later to let you reflect and test the draft against a few real decisions. We reconvene to pressure-test wording and agree the final version.

Deliverable: Final One Line Strategy (approx 15 words).

4. TEAM ALIGNMENT SESSION (60 MINS)

We introduce the line to your wider senior team, explain the logic behind it, and show how to apply it in practice.

Deliverable: Your key team aligned and confident using the line.

5. WALKTHROUGH CALL (30–40 mins)

We create examples showing how the line applies to sales calls, product priorities, marketing campaigns, investor updates, and hiring. ( Note: These are examples, not embedded workflows - that’s in the full System Install.)

Deliverable: Decision Page examples showing the framework in action.

6. WRITTEN STRATEGY RATIONALE

A concise document (typically 3-4 pages) explaining why the line works, how it connects to your broader strategy, and how to use it confidently with customers, investors, and teams.

Deliverable: Strategy Rationale PDF.

WHO THIS IS FOR

The One Line Strategy Build is for you if:

  • Your strategy exists but it's too complex for people to remember

  • Different teams describe what you do in different ways

  • Strategy feels like something in a deck, not something people use

  • You've tried strategy rollouts before and seen them fade

  • You want a simple, memorable way to align the whole organisation

This isn’t for you if:

  • You're not sure if strategy clarity is the real issue (try the Strategy Reality Check)

  • You don't yet have a documented strategy (we compress, we don't create from scratch)

  • You're under 25 people (strategy is usually still evolving with the founders)

  • You only want a tagline (this is for internal clarity, not advertising copy)

HOW IT WORKS

Timeline: 2-3 weeks from kickoff to final delivery

WEEK 1: INTAKE & BUILD
We receive your materials and do an in-depth review, conduct the first Build Session for the draft line, then you reflect on the draft.

WEEK 2: FINALISATION & AGREEMENT
We run the Finalisation Session to agree the final One Line Strategy, then create five Decision Page examples, write your Strategy Rationale document and hole the Team Alignment Session.

WEEK 3 : DELIVERY
You receive all deliverables and your team starts using the line in daily decisions.

WHAT YOU'LL LEAVE WITH

A LINE EVERYONE CAN REPEAT
Your strategy compressed into 15 words or less. Anyone in the company can repeat it word-for-word.

VISIBLE ALIGNMENT ACROSS FUNCTIONS
Sales, product, and marketing teams use the same filter for choices.

FIVE PRACTICAL APPLICATIONS FROM DAY ONE
Example Decision Pages show your One Line Strategy in action across key workflows.

A FOUNDATION FOR FULL INSTALLATION
If you choose to move to the Decision System Install, you’re ready to embed.

FAQ

  • No. A tagline is outward-facing marketing. Your One Line Strategy is primarily inward-facing; it's the filter your team uses to guide decisions. It can also work as an external message, but that's not its main purpose.

  • We work through disagreements in the Finalisation Session. Usually, when people disagree on wording, they're actually disagreeing on strategy priorities. The line forces those conversations to happen, which is valuable. We help you resolve them and land on wording everyone can support.

  • Of course - strategy evolves. If your strategy shifts, you update the line. The framework stays the same (Problem-Promise-Proof), you just change the words. Most companies don't need to change it for at least 12-18 months.

  • That's the point. If it takes more than 15 words, people won't remember it. The line isn't your complete strategy - it's the compressed version people can hold in their heads and use to make decisions. The full strategy still exists in your documents.

  • No. The Build Session typically includes 1 to 3 senior leaders who know the strategy well. The wider team joins for the Team Alignment Session once the line is finalised. You don't want 20 people in the room trying to wordsmith.

  • Perfect. We use the findings from your Reality Check as the starting point for compression. We know where clarity is missing, which makes the Build Session more focused and efficient.

  • You’ll have a complete One Line Strategy plus five Decision Pages. Some companies stop there. Others move on to the Decision System Install ($15,000) to embed it across the business. Both paths are valid.

  • Yes. All sessions can be run over Zoom, with materials delivered electronically.

WHAT CLIENTS SAY:

“If In a single session we created a line that explains my value. This exercise delivered clarity faster than a host of different experts and communications writers I’ve hired previously. Such a good process and outcome.” - Laura Humphreys, SMASH Business Mentor & Advisory Board Chair

PRICING & TIMELINE

Investment: From $6,000 (dependant on company size & scope)
Timeline: 2–3 weeks from kickoff to delivery
Delivery: Remote or in-person (where possible)
Team time required: 5–6 hours across leadership + 1 team alignment session

READY TO COMPRESS YOUR STRATEGY INTO ONE CLEAR LINE?

Most strategies are too complex to use. We'll help you compress yours into 15 words your whole team can remember and apply.

What happens when you book:

  1. Fill out a short intake form and share your materials

  2. We analyse and prepare for the Build Session

  3. Build Session (90 mins) - we draft your one line together

  4. You reflect with your senior team for a few days

  5. Finalisation Session (60 mins) - we agree the final version

  6. Team Alignment Session (60 mins) - we introduce it to your wider team

  7. Within 2-3 weeks, you get your final line, five Decision Pages, and written rationale