DECISION SYSTEM INSTALL

IS YOUR STRATEGY DRIVING EVERY DECISION?

Creating a simple, memorable, strategy line is the first, and biggest step. The real test is whether it still guides decisions months after launch.

The Decision System Install is a six-week process that embeds your One Line Strategy into the daily rhythm of the business. It makes the line visible, repeatable, and durable, so your strategy holds long after launch.

From $12,000 / 6 weeks + 60 day check-in

WHAT YOU GET

WEEKS 1-2: PRE-LAUNCH PREP

Executive Explainer Video We script, direct, and edit a short video of your CEO or founder delivering the line. The video shows how it connects to the broader strategy and why it matters. Filmed remotely. We ship you a 4K kit (Australia or UK), coach you live through the session, and deliver the final cut in formats ready to share internally and externally. This becomes the anchor everyone can watch and return to.

Deliverable: Executive Explainer Video in multiple formats.

Decision Page Drafts We design custom versions of Decision Pages for your key workflows: sales calls, product reviews, marketing priorities, hiring, investor updates. You’ll also receive a short Loom explainer showing how to use them in practice. You give feedback, we refine, and they’re ready to launch.

Deliverable: Custom Decision Pages, refined and ready for launch.

WEEK 3: LAUNCH YOUR LINE

Your One Line Strategy goes live across the company. We help leadership roll it out using the video and Decision Pages, so there’s a clear anchor everyone can see and share. We join live, showing how the line connects to real decisions in action.

Deliverable: Company-wide launch of your One Line Strategy.

WEEKS 4-5: REINFORCEMENT & ANCHOR CHECK

Week 3 after launch is the danger zone - the point when most strategies start to fade. In our timeline, that moment lands in Week 5. To prevent drift, we run a live enablement session for leaders and teams, showing how to apply the line inside real meetings. Everyone gets a playbook and recorded guides. We also meet directly with leadership to see where the line is sticking, where it's slipping, and what needs reinforcing.

Deliverables: Playbook, recorded guides, leadership reinforcement session.

WEEK 6: HABIT ANCHORS

By Week 6, the line should be showing up in decisions. The risk now is drift. We help leadership lock it into daily rhythms: prompts in meetings, language in planning docs, decision checks, so it keeps running without outside help.

Deliverable: Simple habits and cues built into your existing workflows.

60 DAY ADOPTION CHECK-IN

Two months after launch, we run a light check-in: a short survey, leadership review, and recall test. You’ll see a clear snapshot of adoption across recall, consistency, and decision speed.

Deliverable: 60-Day Adoption Snapshot (data on recall, consistency, decision speed).

WHO THIS IS FOR

The Install is for you if:

  • You already have your One Line Strategy (from Build or elsewhere)

  • You've seen strategies fade after launch and want this one to stick

  • You want the line embedded in daily workflows, not just announced

  • You need measurable proof that adoption is happening

  • You want your team using strategy months after launch, not weeks

This isn't for you if:

  • You don't have a One Line Strategy yet (start with Build first)

  • You're under 25 people (installation overhead outweighs benefit at this size)

  • You only want the line, not the embedding work (Build is enough)

  • You're not ready to commit leadership time to rollout (this requires active participation)

HOW IT WORKS

Timeline: 6 weeks + 60-day check-in

Weeks 1-2: Pre-Launch Prep
We ship the recording kit, write and film the Executive Explainer Video, and design custom Decision Pages for your workflows, then refine and finalise based on your feedback.

Week 3: Launch
We join you to roll out the line across the company in a live support session showing it in action. The video and Decision Pages go live.

Weeks 4-5: Reinforcement
We run a live enablement session for teams and deliver the playbook and recorded walkthroughs. We check in with Leadership to assess where line is sticking.

Week 6: Habit Anchors
We supply additional cues to embed reinforcement habits into workflows and ensure line survives beyond the project.

60 Days After Launch:
We run the survey + recall test, supply an adoption report showing what's working with recommendations for ongoing reinforcement.

WHAT YOU'LL LEAVE WITH

STRATEGY EMBEDDED INTO DAILY RHYTHM
The line is in your meetings, your planning documents, your decision processes. It's part of how work gets done.

CONSISTENT APPLICATION ACROSS FUNCTIONS
Sales, product, marketing, hiring - all using the same decision filter.

FASTER, CLEARER DECISIONS WITH LESS ESCALATION
Teams know how to apply the strategy in the room. They don't need to escalate every choice to leadership.

DURABILITY BEYOND ‘WEEK 3’
Most strategies start to fade by Week 3. Yours doesn't. The habit anchors and reinforcement rhythms mean it keeps working long after we're gone.

MEASURABLE ADOPTION AT 60 DAYS
The 60-day snapshot shows recall rates, consistency across teams, and decision speed.

FAQ

  • Yes. You need a One Line Strategy in place. The Install embeds what’s already built: it doesn’t create the line from scratch.

  • That's what the reinforcement phases are for. Week 5 enablement and Week 6 habit anchors specifically address adoption challenges. We don't just hand over tools and hope they get used - we embed them in workflows and train people how to apply them.

  • Moderate. Leadership needs to be present for launch (Week 3), the reinforcement check-in (Week 5), and the habit anchoring session (Week 6). Total leadership time: around 6 hours across 6 weeks, plus time for the video filming.

  • Not recommended. The Executive Explainer Video is the anchor people return to. It shows leadership standing behind the line and explaining how it drives decisions. Without it, adoption drops significantly.

  • That's normal. The reinforcement phases include feedback loops where we see what's working and what needs adjustment. Minor refinements are included. Major restructures aren't.

  • You'll have everything you need to keep the line running: the video, Decision Pages, playbook, recorded walkthroughs, and habit anchors. Some companies continue on their own. Others engage us for ongoing support (separate engagement).

  • Yes. The video is filmed remotely with a kit we ship. All sessions run over Zoom. Decision Pages are delivered electronically. We work with companies across Australia and internationally.

  • The Build process gives you five example Decision Page that demonstrate the concept. The Install creates custom Decision Pages built specifically for your workflows, embeds them in your processes, trains your team to use them, and tracks adoption over 60 days.

PRICING & TIMELINE

Investment: From $12,000 (dependant on company size & scope)
Timeline: 6 weeks installation + 60-day adoption check-in
Delivery: Remote (video kit shipped to AU/UK)
Team time required: Around 6-8 hours across leadership over 6 weeks

READY TO EMBED YOUR STRATEGY IN DAILY DECISIONS?

Most strategies fade by Week 3. We'll help you install yours so it's still working at 60 days and beyond.

What happens when you book:

  1. We confirm you have a One Line Strategy ready to install

  2. We ship the video recording kit and schedule filming

  3. We design custom Decision Pages for your workflows

  4. Week 3: Launch across the company with live support

  5. Weeks 4-5: Reinforcement session and leadership check-in

  6. Week 6: Embed habit anchors into workflows

  7. 60 days after launch: Adoption report showing where it's holding